BOWFLEX TESTIMONIAL OUTREACH CAMPAIGN
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While other brands use celebrity endorsements, Bowflex features everyday people who have experienced real results with Bowflex products. Since people always respond more where there is an incentive, Bowflex launched this campaign to urge anyone with a real Bowflex success story to submit their story and possibly be featured in the next commercial.
Objective
Design stream of email and social media creative to ask customers to submit their success stories with using Bowflex products in exchange for the possibility to win money or be featured in a commercial.
Role
Designer - Requirements gathering, collaboration with marketing, media and social media and development teams and creating a cohesive stream of emails and social media creative to excite and remind customers to reach out.
Tools
Photoshop
CALL FOR TESTIMONIALS EMAIL LAUNCH CREATIVE
CALL FOR TESTIMONIALS EMAIL 'DEADLINE EXTENDED' CREATIVE
CALL FOR TESTIMONIALS EMAIL 2ND SEND CREATIVE
CALL FOR TESTIMONIALS FACEBOOK LAUNCH CREATIVE
