BOWFLEX FITNESS IQ QUIZ
Objective
Design 'Fitness IQ' quiz as an infographic for sharing through online distribution to blogs and news outlets, providing brand awareness and driving traffic to Bowflex.
Role
Designer - Partnered with copywriter, PR & Media teams for implementation. Icons were repurposed from stock illustrations.
Tools
Photoshop
OUTCOME
The Fitness IQ campaign has garnered more than 187.9 million impressions to date.
INFOGRAPHIC
FACEBOOK AD (ORGANIC)
FACEBOOK AD (ORGANIC)
TWITTER AD
TWITTER AD
