BOWFLEX - PERISCOPE WORKOUTS CAMPAIGN
BACKGROUND
Bowflex launched its own Periscope channel in late 2015 with test and learn broadcasts, including Tough Mudder Seattle and a behind-the-scenes look at the Tom Holland workout video shoot. The broadcasts were a hit, so they asked me to create an evergreen promotional template for their 'Bowflex Workouts' broadcasts.
OBJECTIVE
Design social media creative to inform followers of workout schedule and drive engagement and sign-ups to enhance brand recognition and awareness.
Role
Designer (illustration repurposed from stock)
Tools
Photoshop
Facebook Versioning
Twitter Versioning
