BOWFLEX #iwillwearthis CAMPAIGN
Objective
Design cross-channel #iWillWearThis campaign, including interactive microsite, email & social media creative to encourage customers to share their fitness stories and how they reached their goals which would enter them to win prizes.
Role
Designer - Partnered with social media and web development teams for implementation.
Tools
Photoshop
Result
Exceeded user engagement goals for entries, votes and microsite visits, with over 4 million people reached.
