Rogue Heart Media Newsletter
OBJECTIVE
After a two-year lapse in internal marketing outreach, I was tasked with redesigning the newsletter and sign-up page to align with the new website. The refreshed design restored consistency, enhanced engagement, and helped double the audience in under a year.
ROLE
Designer
TOOLS
MailChimp (design & set-up), Photoshop & Illustrator (for visual assets)
Email Sign-Up Page Redesign
before
The original sign-up page was a basic form with the company logo and a brief message, lacking visual appeal and brand personality.
After
I redesigned the page to better reflect the brand’s identity, incorporating cohesive colors & visuals, refined messaging, and a more engaging tone. Additionally, I highlighted the company’s B Corp certification and key affiliations, reinforcing credibility and values that resonate with the audience.
Newsletter Template
before
After
The updated email newsletter design is thoughtfully aligned with the look and feel of the Rogue Heart website for a cohesive brand experience.
