Greater Spokane Parks Challenge
OBJECTIVE
Design the landing page, participant portal, emails, print materials, video, and social media graphics plus copywriting to drive engagement for this annual community event.
In its fourth year, stakeholders opted to bring the Challenge in-house, moving away from a third-party app previously used for registration and tracking. This shift was driven by functional limitations and a lack of analytics support, requiring a fresh approach to both strategy and execution.
ROLE
Principal Designer & Project Manager – Led design and marketing strategy in collaboration with the Spokane Parks Foundation Director, Spokane City Credit Union (SCCU)'s CEO, the event sponsor, their web development team, and support from operational contributors for campaign execution.
TOOLS
Photoshop, Figma, MailChimp, Trello, Google Suite
PROJECT MANAGEMENT
Throughout the project, I leaned on Trello to track all of the creative assets, statuses and deadlines. We met as a team twice a month leading up to the launch of the Challenge. I also communicated via email with updates to designs and gathered feedback on testing for the microsite and emails.
Landing page & Challenger portal
Since we were transitioning the Challenge in-house (as part of the SCCU website), there was a lot to be done before launch. Initially, I was told the development team who created SCCU's website was handling the landing page and challenger portal. However, after reviewing the first draft, the stakeholders asked me to step in. The draft had several issues, including incorrect details, accessibility compliance problems, and layouts that were too text-heavy to foster user engagement. Thankfully, the development team’s manager was open to my input, and we quickly collaborated to bring my vision for the site to life.
Original GSPC Landing Page & Challenger Portal (Before)
GSPC Landing Page and Challenger Portal (After my Redesign)
Email Campaign
Another huge part of the success of this campaign leaned heavily on the outreach to register for the event. I was in charge of designing the emails through MailChimp that would be sent to past participants and those who registered on the website. One by one, the emails started to take shape and I shared them with the team for feedback and testing. The campaign included a total of 14 emails, covering a welcome message, monthly challenges, and end-of-month reminders and closing thank you email.
Print Materials
In the lead-up to the event launch, I repurposed existing campaign graphics to design a postcard and flyer for promotion.
video graphics
I supported our video production team with graphics that reflected the look and feel of the campaign.
Some of the video screens I designed to support the campaign.
Social Media
I designed the static visuals for all social media posts and the Facebook group header. A few examples are shown below.
