BOWFLEX MAX TRAINER DISPLAY BANNERS
Background
Our media team asked me to refresh some of their display ad chain designs (previously done by an outsourced animator), as well as manage the production process with a group of contract animators, who created HTML versions based from my design and art direction.
Objective
Design & storyboard testimonial ads for the Bowflex Max Trainer to inform customers of the ease and results of using the product.
Role
Lead Designer, Creative Manager/Art Director - Redesigned display ads and managed outsourced animators to bring the designs to life.
Tools
Photoshop
Result
Upon the initial Display Report, the new ads easily beat the controls!
