BOWFLEX TREADCLIMBER WEBSITE REFRESH
Objective
Design a responsive website for TreadClimber product that highlights the benefits of using the product to improve health & wellness.
Role
Designer - Requirements gathering, wireframing & prototyping, cross-functional collaboration & design iterations through to published design.
Tools
Photoshop, InVision
Result
Orders, order conversion, average order value (AOV), revenue per visit (RPV), and revenue directly associated with the new redesigned homepage were up YOY during testing.
