HANNA ANDERSSON - FALL PREVIEW CAMPAIGN
Objective
Design web, email stream & affiliate banner creative to inform customers of new products.
Role
Designer - Requirements gathering, design rounds with stakeholders and versioning a consistent look & feel for multi-phase email stream. This was a fun campaign to work on, using chalk illustrations and fonts to bring the fall line to life. I worked on the digital portion of the campaign and these elements were also reflected in the print catalog for a fully cohesive experience.
Tools
Photoshop
