BOWFLEX HOLIDAY GIFT GUIDE
Background
Each year, Bowflex launches a holiday gift guide of products to highlight features, benefits & special pricing and to help customers start the new year with a commitment to their health. This particular year, we implemented a sweepstakes and live product showcase that needed to be integrated with our holiday campaign creative.
Objective
Design a multi-channel holiday gift guide campaign, including: web, microsite, email, social media, sweepstakes & BrandLive integration.
Role
Designer - Requirements gathering, prototyping, cross-functional team collaboration & designer for all channel touchpoints.
Tools
Photoshop, InVision
RESULT
This campaign led to a 432% stronger ROI compared to the previous year. Bowlfex also received Brandlive’s nomination for "Best Campaign Integration" for the Preview Event landing page, that I conceptualized and designed.
HOLIDAY GIFT GUIDE EMAIL
HOLIDAY GIFT GUIDE BRANDLIVE FACEBOOK CREATIVE
BRANDLIVE WEBCAST HOLIDAY GIFT GUIDE SKIN
