Bowflex Landing Page Refresh
BACKGROUND
The original bowflex.com site was not responsive and that needed to change. I was tasked with refreshing the design of bowflex.com and making it responsive for the best user experience.
ROLE
Designer - Requirements gathering, prototyping, cross-functional team collaboration & designer.
TOOLS
Photoshop, InVision
RESULT
The refresh generated 500 more visits to our PI sites than the old design, and had a lift of 7% during testing.
