HANNA ANDERSSON - BIG, BIG SALE CAMPAIGN
Objective
Design web, email stream & affiliate banner creative for Big, Big Sale to inform customers of special savings.
Role
Designer - Requirements gathering, design rounds with stakeholders and versioning a consistent look & feel for multi-phase email stream. To differentiate this sale from Hanna's other simultaneously running campaigns, the creative featured a bold red, postcard style design with a single re-occurring illustration. These were deep discounts, so the bold minimal design focused on the urgency of the closeout/clearance pricing.
Tools
Photoshop
HANNA ANDERSSON'S BIG, BIG SALE EMAIL STREAM CREATIVE
HANNA ANDERSSON'S BIG, BIG SALE AFFILIATE BANNER CREATIVE
